I wanted to gauge your interest in authoring an op-ed this week for a top-tier media outlet on an important issue that I know you’re following closely. The topic: Google’s sweeping violations of user privacy. Google, as you know, has a well-known history of infringing on the privacy rights of America’s Internet users. Not a year has gone by since the founding of the company where it has not been the focus of front-page news detailing its zealous approach to gathering information – in many cases private and identifiable information - about online users.
Confronted with evidence, a Facebook spokesman last night confirmed that Facebook hired Burson, citing two reasons: First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google’s attempts to use Facebook data in its own social-networking service.
Secretly paying a PR firm to pitch bloggers on stories going after Google, even offering to help write those stories and then get them published elsewhere, is not just offensive, dishonest and cowardly. It’s also really, really dumb. I have no idea how the Facebook PR team thought that they’d avoid being caught doing this.
[P]itching "scandalous" stories about competitors that aren't actually scandalous is a favorite sleazy PR technique. But the fact that this one was coming from Burson Marsteller--a high-end global communications firm--and former CNBC reporter Jim Goldman makes this one noteworthy. Especially because it suggests that some of the groundswell of anti-Google sentiment in Washington may have been driven by secret paid attack-campaigns like this one.
Whatever the rationale, this was not at all standard operating procedure and is against our policies, and the assignment on those terms should have been declined. When talking to the media, we need to adhere to strict standards of transparency about clients, and this incident underscores the absolute importance of that principle.
No 'smear' campaign was authorized or intended. Instead, we wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles—just as Facebook did not approve of use or collection for this purpose. We engaged Burson-Marsteller to focus attention on this issue, using publicly available information that could be independently verified by any media organization or analyst. The issues are serious and we should have presented them in a serious and transparent way.