Jim Carras, senior vice president of domestic restaurant development for McDonald's explains that it is important to change with the times and to do so faster than ever. Not only is the chain hoping to edge out rivals like Burger King and Wendy's but McDonald's also hopes to give Panera and Chipotle a run for their money as well.
Simply put, "nicer-looking stores attract more business," as is proven by McDonald's newly redesigned Tampa branch, which has seen a double-digit sales boost in the past year. McDonald's sought inspiration from its outposts in France and Australia, which already have a sleeker, more modern feel. Additional inspiration has also come from the uber-sleek Apple stores.
The "McRemodel" laundry list of changes includes:
nixing the red roofs
a focus on earth tones rather than red and yellow
no more fiberglass, no more steel chairs
more drive-through windows
getting rid of fluorescent lights
adding flat-screen TVs
This isn't McDonald's first redesign effort, (see here and here) but the Tampa model is serving as a standard for what 800 other franchises will look like by the end of the year.
With free Wi-Fi and increasingly popular coffee at McDonald's, Starbucks might be the one playing catch up before you know it. Which makes us hope, maybe a menu makeover could come next?