Tuesday, July 5, 2011

"Transformers 3" wins the Fourth of July social media box office








"Transformers: Dark of the Moon" rocked multiplexes around the world over the July 4th holiday weekend. Since opening early last Tuesday, Dark of the Moon has raked in $398.1 million worldwide--$181.1 million domestically and $217 million internationally. The most active Facebook page for the "Transformers" franchise was able to add 37,317 fans from Friday-Monday. "Dark of the Moon" was also able to inspire a whopping 175,848 tweets over the same period.
"Cars 2" fell pretty hard during its sophomore frame. The latest Disney/Pixar collaboration managed $32.07 million domestically and $24.4 million internationally over the extended weekend, pushing its worldwide haul to an impressive $207.5 million. The official "Cars" Facebook page tacked on 105,173 new fans from Friday-Monday. "Cars 2" tallied 23,889 tweets over the same period.
"Bad Teacher" ended up in third place domestically with $17.6 million for a total of $63 million. The raunchy comedy's Facebook page added 12,279 new likes. On Twitter, "Bad Teacher" inspired another 13,399 comments.
"Larry Crowne" finished fourth domestically with $15.7 million. The Tom Hanks/Julia Roberts vehicle supplemented its Facebook page with 3,863 new likes. Twitter activity was relatively strong with 10,439 tweets counted.
"Super 8" dropped to fifth place domestically this weekend with $9.5 million for a total of $110 million.
"Monte Carlo" debuted outside the top five with $8.75 million domestically. Selena Gomez's latest flick added 17,221 new likes to its Facebook page. The teen-skewing release managed 22,176 tweets.