Tuesday, July 5, 2011

Who Buys Hulu? Google, Microsoft, or Yahoo

Technically, this news is two weeks old, since Hulu's owners (Disney and News Corp as lead partners, with NBC/Comcast providing content but unable to dictate policy) announced they wanted to test the market. Not too much uproar at the time, but now we have fireworks.
New bidders? Google vs Microsoft vs Yahoo. Headline from the LA Times says: Google, Inc. In Preliminary Talks To Buy Hulu. Bloomberg says there may be as many as a dozen bidders, including AT&T, for Hulu and its 28 million monthly visitors (and the expected $500 million in revenue this year, balanced against their content deals that vacuum up much of that).
This would be awesome if Google got it. standard Android App, GoogleTV integration and maybe no ads in Hulu plus since that is a major gripe holding people back. -- Michael Interbartolo III on LA Times

By James Gaskin, ITworld