Monday, November 28, 2011
Cyber Monday May Set Record As US Goes on Buying Binge
Take door-buster specials, add early opening hours, and mix in a good measure of pent-up demand and you have a recipe for a strong start to the holiday shopping season. And retailers liked it so much, expect to see a version of it — albeit smaller — today, as a record number of shoppers are expected to go online to snag Cyber Monday deals, which at some retailers, began Sunday night.
Black Friday sales are estimated to have risen 6.6 percent from the same time last year, according to ShopperTrak, a Chicago-based company that tracks mall traffic. That estimated $11.4 billion in retail purchases represents the biggest dollar amount ever spent on that day. The National Retail Federation estimates 226 million shoppers visited stores and websites over the Black Friday weekend, up from 212 million last year.
The survey, which interviewed more than 3,800 adults, reports that the average holiday shoppers spent $398.62 over the Thanksgiving weekend, up from $365.34 last year. Conducted by BIGResearch, the study also found that online spending was significant, with shoppers shelling out an average of $150.53 on the Web, or 37.8 percent of their total weekend outlay. And the spending binge wasn’t isolated to just Friday. The spending started Thursday, as record number of shoppers purchased items on their smartphones and tablets, presumably at the Thanksgiving dinner table, or headed out to early openings at stores such as Toys ‘R Us and Wal-Mart [WMT 57.1175 0.2275 (+0.4%) ], which didn’t even wait until midnight Friday to begin their Black Friday deals. The shopping should continue today, as record numbers of shoppers are expected to go online seek Cyber Monday deals.
Cyber Monday has become a more significant each year. Retailers embraced it and are offering bigger and bigger discounts online — and more and more shoppers are coming for them. That is what is what makes the event, which initially began as marketing gimmick to promote online shopping, more important each year.