SMARTPHONE OPERATING SYSTEM (OS) Android has come out as the market leader for mobile phones in the US, beating Apple's IOS.
This finding comes from a report by the digital analyst firm Comscore and shows that Google's Android dominates the smartphone operating system marketplace with 36.4 per cent market share. This is a gain of three per cent since we last reported the standings two months ago and a gain of 5.2 per cent over the last year.
Apple came in second with IOS but saw only a small increase of 0.8 per cent from the 25.2 per cent at last report and a gain of 1.3 per cent over the last year. Whilst Google and Apple have both seen growth in this area, Research in Motion (RIM) and Microsoft have been the biggest losers during the past year.
RIM's market share has dropped by 4.7 per cent to 25.7 per cent, putting it in third place. Microsoft, which has teamed up with Nokia recently, has seen a fall of 1.3 per cent in its market share, with Windows Phone 7 falling to 6.7 per cent, putting it in fourth place behind RIM.
The study surveyed more than 30,000 US mobile subscribers over a period of three months and found that Samsung topped the list for smartphone manufacturers with 24.5 per cent market share.
Even though the Korean firm saw a drop of 0.4 per cent market share it came out ahead of rivals LG and Motorola, which had 20.9 and 15.6 per cent market share, respectively.
Whilst Samsung, Motorola and RIM all saw a fall in market share, the company to see the biggest increase was Apple. The fruit themed company saw an increase of 1.3 per cent over the last year to 8.3 per cent. This gain meant it came in just 0.1 per cent ahead of RIM to take the fourth spot.
Social notworking continues to be something of a phenomenon and it had the biggest increase in mobile phone usage. Over the past year use of mobile phones to access social networking increased by 2.7 per cent to 28 per cent.
The top six uses for mobiles all saw increases and, other than social networking, covered text messaging, internet browsing, downloading apps, playing games and listening to music. µ